A phone consultation works as an initial interview. We talk about what your dog is doing, what you want to change, and roughly how I would approach it through training. If the plan sounds right we can book a start date, or I may ask for an evaluation so I can look at your dog properly first.
An evaluation means I come to your home and we talk face to face about your dog and your goals. It is the right call when the behavior is extreme or the living situation is unusual, because I want to see the behavior myself rather than hear it described.
An evaluation is $100. That $100 rolls into your overall fee if you go ahead with training, and there is no obligation to go ahead.